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Make the Numbers Talk: Using Advanced Analytics to Uncover the Hidden Story in Your Sales Data

March 24, 2015

Wall Street has punished your stock for missing your revenue estimates. Your CEO realized that your revenue actuals and forecasts were out of synch. FP&A had no time to course correct because your revenue models were a tangle of spreadsheets and disconnected apps.

You lost time dumping sales data to spreadsheets and stitching them together ever week for the sales forecast. It's definitely inefficient -- and it's also the typical approach to sales forecasting.

But there's a story within the sales data than can be discovered with the right approach and techniques. Find out how Refinery29, the largest independent fashion and style website in the US, is applying advanced modeling to find the story hidden within its raw data.

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